Why Mutzig Is More Than Just a Pint

Ask any long-time seasonnaire or après-ski connoisseur, and you’ll get the same knowing grin: “Mutzig.” This mighty lager has become a cult classic across the French Alps. For decades, it’s been fuelling tall tales, epic dance-offs, and more than a few early-morning regrets. But what is it about this strong beer that’s so inseparable from ski season vibes?

A Frosty Backstory: Mutzig’s Origins

Mutzig was born in 1810 in the Alsatian town of the same name, brewed by the Wagner family. It grew in popularity through the 19th and 20th centuries until Heineken took over in the 1970s and eventually shut the original brewery in 1989.

But that wasn’t the end of the story.

Mutzig re-emerged in the Alps with a new identity — a strong, smooth, malty lager that stood out from the usual Alpine beer offerings. With an ABV often pushing 6–7%, it packed a punch and soon earned its place in après-ski folklore.

Why Skiers Swear by Mutzig

This isn’t a lager built on flashy ads or Instagram trends. Mutzig earned its legendary status the old-fashioned way — through word of mouth, wobbly legs, and ski bar banter.

• Strong and economical – With its higher alcohol content, just a pint or two goes a long way on a ski bum’s budget.

• A taste that stands out – Rich, smooth, and slightly bitter, it’s a proper après pint.

• Part of the culture – Tales of “two Mutzigs and you’re flying” are part of the Alpine experience. For many, sipping one is a rite of passage.

Where to Drink Mutzig in the French Alps

If you’re hunting down the real thing, these are the bars that pour it with pride.

Morzine (Portes du Soleil)

Bar Robinson

The Holy Grail of Mutzig. This iconic bar is famous for serving nothing but Mutzig on tap — no lager alternatives, no fuss. Whether you’re nursing a demi or sharing a pitcher, this is where legends are born.

Les Rhodos

Just a snowball’s throw from Robbo’s, Rhodos also serves Mutzig Old Lager and offers the beloved “Mutzig Snakebite.” It’s a local favourite with a lively après crowd.

Méribel (Three Valleys)

Barometer (Bar O)

Right in the heart of Méribel, this stylish spot has Mutzig Old Lager flowing on tap — perfect after carving up the slopes.

Tsaretta, Les Allues

A classic après venue with live music and hearty food, Tsaretta keeps Mutzig lovers coming back season after season.

Le Rond Point (The Ronnie)

With panoramic views and big energy, the Ronnie is one of Méribel’s best-loved après venues — and yes, you can grab a strong Mutzig here too.

The Bottom Line

Mutzig is more than a beer — it’s an après-ski icon. Whether you’re downing a pint in Morzine or soaking up the sun at the Ronnie in Méribel, it’s the taste of high-altitude fun and snowy mischief.

Know a bar that serves Mutzig? Drop us a line — we’d love to keep the legend alive.