Value for Money 72%
The union of Alpbach and the Wildschonau has created one of Austria’s prettiest and friendliest ski areas. Low-key, and relatively low-cost, Ski Juwel is a place to target if you don’t fancy the razzmatazz of the big-name resorts, but still want your fair share of good piste-skiing.
Johann Schneider was born in a farmhouse in the village of Alpbach in 1957 – and still lives there. He’s a ski and snowboard instructor, as well as the team leader of Alpbach’s mountain patrol, and is delighted by the recent union of the Alpbach and the Wildschonau ski areas to create Ski Juwel. “In my opinion,” he says, “Ski Juwel Alpbach Wildschönau has something for everyone.”
Table of Contents
- 1 Resort Overview
- 2 A Short Guide to the Skiing in Ski Juwel
- 3 Where to Stay in the Ski Juwel ski area
- 3.1 Alpbach is the most comfortable and prettiest village
- 3.2 Hotel Boglerhof
- 3.3 Natur & Spa Resort Der Alpbacherhof
- 3.4 Hotel Zur Post
- 3.5 Haus Sonnwend
- 3.6 Pension Bergwald
- 3.7 Inneralpbach is family-friendly hamlet
- 3.8 Kinderhotel Galtenburg
- 3.9 Hotel Wiedersbergerhorn
- 3.10 Auffach is a low-key base for intermediates and beginners
- 3.11 Hotel Platzl
- 3.12 Hotel Auffacherhof
- 3.13 Niederau is for beginners
- 3.14 Sport & Vitalhotel Wastlhof
- 3.15 Hotel Hannes
- 3.16 Harmony Hotel Sonnschein
- 4 Ski Schools in the Ski Juwel ski area
- 5 Where to Eat in Ski Juwel
- 6 Where to Party in Ski Juwel
For years, they were talking about a union between Alpbach and the Wildschonau – two ski areas which sat side by side in one of the prettiest parts of Tirol. Then, in 2012, with the opening of a new piste and a state-of-the-art gondola, they finally did it. Ski Juwel was born.
The result is a medium-sized area that offers excellent intermediate skiing, includes one black piste of rare quality and – at its western end – is perfect for first-time ski tourers. It also encompasses two resort villages which, in their separate ways, will charm the socks off you.
What’s more, for anyone who’s used to the eye-watering prices of Europe’s A-list resorts, the cost of holidaying here is a pleasant surprise. A beer in a mountain restaurant will set you back €4, a proper cooked lunch is about €10, and in a really lovely hotel like the four-star superior Boglerhof in Alpbach, a junior suite costs less than a standard room in three-star hotel in Meribel in France.
When you add in the sense that this is not just a tourist destination, but a place where people still farm, dress up for church on Sundays, and distil the strangest schnapps in Austria, you begin to understand the region’s very particular appeal. It’s no wonder some skiers come back year after year to holiday here.
There is one important caveat, though: the altitude. Almost all the skiing here is below 2000m, which is low for a modern ski area.
Yes, there are plenty of snow cannons to provide Mother Nature with back-up, covering 85% of all pistes. What’s more, because a lot of the skiing is below the treeline, visibility is good when it’s overcast or snowing (because all the trees by the side of the pistes cast lowlights onto the snow). The mix of farmland, forest and smooth-shouldered mountains, topped off by rugged peaks, makes for a much less austere setting than the high-altitude resorts, too.
But all the same, Ski Juwel’s cover is vulnerable to mild weather – and the snow on the lower pistes can get very slushy by mid-afternoon during a thaw. For the best chance of good cover, top to bottom, ski it in January or February.
A Short Guide to the Skiing in Ski Juwel
Ski Juwel’s 109km of pistes are grouped into three main sectors. You’ll find a good summary of their characteristics in the Welove2ski feature “The Secrets of the Ski Juwel Piste Map”. If the snow’s good, beginners and intermediates will have a blast here. There are challenges for more advanced skiers too, if they know where to look.
There’s lot of variety in the Alpbachtal
The largest area of pistes is in the Alpbachtal. Here, on the opposite side of the valley from the village of Alpbach, is a tightly-knit network of pistes. They’re mostly north or east-facing, and drop through nearly 1000m of vertical descent beneath the 2128m Wiedersbergerhorn.
There are two superb top-to-bottom runs on offer here: one of which runs down to the hamlet of Inneralpbach, and the other which plunges back to the lift station beneath the main village. Both are a joy to ski, and can be tackled by athletic intermediates. Snow conditions are the biggest challenge, usually: in a thaw the lower sections can be wet and heavy.
Meanwhile, beginners get two areas of nursery slopes in which to make their early turns – one in the village of Alpbach, near the church, and the other the bottom of the lifts in Inneralpbach. In Inneralpbach, you’ll also find the a private area of nursery slopes run by the family-friendly Hotel Galtenberg.
Near the top of the lift system on the Gmahkopf you’ll also find an area of easy pistes to which many beginners progress by the end of their first week. Any children in your party will be desperate to get up there anyway – thanks to the opening of the Alpbachtaler Lauser-Sauser Alpine coaster in 2017, next to the top station of the Wiedersbergerhornbahn gondola (current prices are €5.50 for adults and €4.50 for children for each descent).
Alpbach is also a great place to try ski-touring for the first time
Fancy walking up a mountain as well as skiing down it? Alpbach is the perfect place to try it for the first time. Hire a guide from the Alpbach Aktiv ski school, follow touring route 66 up from Inneralpbach, and pretty soon you’ll be winding through farmland and forests on your way to the summit of the Wiedersbergerhorn. The climb should take 2-3hrs, and once you get to top you can ski back down on groomed intermediate pistes or through powder. In other words, you don’t have to be an expert to fall in love with ski-touring here.
Auffach has the most ego-boosting intermediate pistes
In the next valley north lies the second-largest sector of pistes, above the village of Auffach. From Auffach, it’s served by a new, high-speed gondola, the Schatzbergbahn, which cost a cool €18 million to install. The area is also linked to the Alpbachtal by the Verbindungsbahn gondola.
The area offers top-to-bottom skiing, right down to valley floor, although nearly everyone sticks to the unusually wide, confidence-boosting pistes above the treeline, just beneath the 1903m peak of the Schatzberg. The runs here are quite short, but they’re perfect for an early-morning burn as soon as the lifts open – when you can get up on your edges and carve enormous, swooping turns.
Most of these pistes are on the north-facing side of the ridge and hold their snow well, given the modest altitude (beneath 1900m). But one piste – Red 13 on the map – pops over the south side, and drops about a third of the way down towards the bottom of the Alpbachtal. It’s well-served by snow cannons. “It can be icy first thing,” says one British skier who knows the area well, “but is usually good for a couple of hours from 11.30am onwards as the snow starts to soften. It’s a steep red with level patches and is the best run above Auffach.”
Niederau is Beginner Central. But it’s also home to the area’s best piste
Niederau is set in a steep-sided little valley, one face of which looks due north. As a result, the slopes here are almost perpetually in shadow, and hold their snow extraordinarily well, given they top out at just 1600m.
Yes, okay, the cover here is often hard-packed, but if you’ve got the appetite for steep pistes, then you have to check out the former FIS-rated race course that drops down from the 1621m Lanerkopf, back into the village. It’s a lovely, sinuous thing, which mixes fall-line sections with sharp turns – and, crucially, it’s almost always deserted. Why? Because Niederau’s ski area is separate from the Auffach-Alpbach lift system, and few skiers can be bothered to ride the shuttle bus between them. On most days the only other skiers you’ll find here are instructors from Niederau’s ski schools burning off steam.
There are a couple of other good hell-for-leather pistes here, but these days Niederau makes its living from beginners, rather than adrenaline junkies. There are several long, flat nursery slopes in the meadows next to the village, and a couple of easy pistes at the top, too, and in most weeks they’re buzzing with snowploughers mastering the basics. It’s a friendly, unpretentious scene, and given the relatively low prices of a package holiday here it’s easy to see why it’s so popular with first-time British and Dutch families.
The main disadvantage is the low elevation of the nursery slopes at the bottom, which means the quality of the snow there can be iffy: but at least there is an easy blue piste at the top of the lift system at 1500m to which beginners can progress.
Where to Stay in the Ski Juwel ski area
The three main villages in Ski Juwel have quite different characters. So pay attention when you book your trip. A keen intermediate skier doesn’t want to end up in Niederau, for example.
Here are the main characteristics of each.
Alpbach is the most comfortable and prettiest village
In 1953 Alpbach laid down tight laws controlling the architecture of new buildings: for example, they couldn’t be more than three storeys high, and each one, above the ground floor, had to be made of wood. It’s also held onto its village-y proportions – and as result has carved out a niche for itself as a quiet, cute and traditional alternative to purpose-built mega-resorts such as Tignes and La Plagne. It’s home to several upmarket family-owned four-star hotels, some well-run guesthouses, and is five minutes from the nearest lift station by shuttle bus.
In other words, it’s the place to target if you want the kind of easy-going holiday which mixes skiing with some time in your hotel’s spa, or kicking back in the hotel lounge with a hot chocolate/glass of wine and a good book. It’s absolutely not the place to go if you’re after wild apres-ski bars.
The best hotel in the village is the four-star superior Boglerhof: a calm and gracious property, which makes liberal use of unvarnished Zirbe (aka Stone Pine or Swiss Pine) in the bedrooms. According to one study, the gentle woody smell actually lowers your heart rate and is thought to give you a better night’s sleep. There’s a good spa, splendid breakfasts and the Schatzberg standard doubles are much bigger than most in the Alps.
Natur & Spa Resort Der Alpbacherhof
Also worth considering is the four-star Alpbacherhof, which is set back from the main village square and gets high praise for its service (and the effort the staff make to remember your name). Crucially, its bedrooms are being refurbished in a crisp modern style which mixes pale wood and deep red sofas, blankets and headboards. Both spa and restaurant are highly-rated, too.
Hotel Zur Post
The Hotel Zur Post, in the village centre, has recently-revamped rooms and suites which are decorated in ‘Tirolean country house style’ and have all modern ameneties. It’s family-friendly with a children’s playroom and in the garden there’s a heated outdoor swimming-pool.
Alpbach’s other great strength are its charming and traditional B&Bs and guesthouses, such as the crisp, clean Sonnwend in the middle of the village. Many of the rooms have fridges and a food preparation area. The restaurant offers a healthy breakfast using produce from local farms, as well as vegan, gluten- and lactose-free products.
The ever-popular Pension Bergwald isn’t actually in the main village, and you’ll need a car to shuttle to and from the lifts rather than relying on the shuttle bus. The property is B&B but half-board is available on request in the nearby restaurant Rossmoos. Drinks are available in-house, including free tea and coffee.
Inneralpbach is family-friendly hamlet
Inneralpbach is a small collection hotels (and a microbrewery) a little higher up the valley from Alpbach. At night it’s very quiet, but for keen skiers it has a big advantage over Alpbach: the lifts are on your doorstep, and they go in two directions – to the Schatzberg slopes, above Auffach, and also to the pistes on the Wiedersbergerhorn. If Ski Juwel’s pistes are more important to you than Alpbach’s old-school Tirolean atmosphere, this is the place to come.
Thanks to the family-friendly Galtenberg Resort, Inneralpbach is also an interesting proposition for skiers with children. It has its own private beginner’s area for skiers, a large spa and indoor swimming-pool and lots of facilities for families. The children’s club offers daily child and baby care and includes a large soft play area with slides, a children’s cinema and theatre, a chill-out area for teenagers, and a climbing wall.
Reasonable prices, good cooking and an excellent wine list are the main attractions at the four Hotel Wiedersbergerhorn, where Marcus Cia heads up the kitchen and most ingredients are locally-sourced in the Tirol.
Auffach is a low-key base for intermediates and beginners
Auffach is a long, thin village set in a pretty valley of meadows, forests and farmland. It can get a bit raucous, around the Gruttn Stabl apres-ski bar, as the lifts close, but generally this is a low-key place, whose inhabitants are as likely to be farmers and commuters as hoteliers and ski shop owners. However, if cute and traditional is your watchword you’ll probably like Alpbach more.
Accommodation here is very reasonably priced, and there’s a gondola to whisk you up to the easy intermediate pistes on the Schatzberg – as well as an area of nursery slopes at the gondola mid-station. Regular shuttle bus services connect the village to Niederau five miles away.
The key hotels to target include the three-star family-owned Hotel Platzl, which is comfortably furnished with modern and bedrooms, a spacious wellness area and excellent regional and international cuisine.
The four-star Auffacherhof, which is owned by the Stockmayr family, is a short walk from the lift. Both this and the Platzl are less than half the price of a three star in Meribel (based on half-board room rates). The restaurant specialises in regional delicacies and home-made recipes created by chef, Sigi.
Niederau is for beginners
Niederau’s pistes and lifts are separate from the rest of the Ski Juwel lift system, and you’ll need to ride the shuttle bus over to Auffach if you want to ski the majority of its pistes. In other words, don’t stay here if you’re an intermediate (unless you can bag a ultra-cheap low-season package holiday). You’ll be much better off in Auffach or Alpbach – whence you can day-trip to Niederau to test yourself against Niederau’s handful of exciting pistes.
That said, lots of beginners love Niederau. In part that’s because of the relatively low prices. But also it’s down to the friendly and unpretentious atmosphere. If you’re worried that ski holidays are only taken by people called Binty Bash-Jones and Otto von Schnitzel, and that you’ll never fit in, this is the place to make your first turns.
Sport & Vitalhotel Wastlhof
The best hotel in the village is the friendly, spacious and well-equipped four-star, Wastlhof, which has its own indoor swimming-pool and children’s playroom. The hotel has 50 traditional and stylish bedrooms.
The friendly three-star hotel-pension Hannes next door is also good. It has 28 rooms and a new wellness area. It receives rave reviews on TripAdvisor: “Lovely room, with plenty of space…peaceful environment located close to shops/ski lifts. Fantastic staff, very friendly and always willing to go the extra mile…”
Harmony Hotel Sonnschein
The four-star Sonnschein is a bit further from the lifts and pistes than most (about 400m) and 10 minutes’ walk from the centre. The popular hotel has an indoor swimming-pool, spacious bedrooms, and the place is run by Herbert Thaler and his British wife, Gill.
Ski Schools in the Ski Juwel ski area
There are five ski schools in Alpbach, two in Auffach, two in Niederau, and one in the little village of Oberau, between Niederau and Auffach, where there are a couple of beginner pistes. Group lessons tend to last for much of the day, rather than just for mornings or afternoons. In Alpbach, for example, children’s lessons with the Ski and Smile Kids’ School run from 10am-3pm, and cost €199 for five days. That’s about the same price as five morning-only lessons in high season with the ESF in Meribel.
Read the Welove2ski features “The Best Ski Resorts in the Tirol for Beginners” and “The Best Ski Resorts in the Tirol for Families” for more on the Alpbach and Niederau’s ski schools and facilities for first-timers.
Where to Eat in Ski Juwel
Pick of the mountains huts above Alpbach is the Böglalm, panelled with battered old beams, and blessed with a crackling fire, and lots of cosy little snugs. The food is staunchly traditional, and locals like it as much as the visitors. There’s even a stammtisch table set aside for them. The alm is on the final leg of the long run down to Inneralpbach and does barbecues on sunny days.
Meanwhile, a little higher up the mountain, the Kafner Ast is rather more modern, but has a pretty, woody interior, a big sun deck and irresistible home-made cakes.
Over on the Auffach sector, the Gipfohit is the place to go. (Pronounced with a soft G, “Jipfohit” is how Gipfel Hutte comes out in the local dialect. It means summit hut.) They do great Tiroler Grostl here, and a killer apple strudel.
Restaurants in the villages
Many visitors in the Ski Juwel eat in their hotels at night on half-board packages, so the independent restaurant scene is a little underdeveloped. But there are a few standout establishments – notably Sigwart’s Tiroler Weinstuben in the Alpbachtal. Founded in 1774 at Brixlegg on the road to Alpbach, it used to be a meeting point for farmers, craftsmen and traders, until Anton Sigwart bought the house in 1850. Incredibly, the 4th generation of the Sigwarts still run it – Traudi cooks and Anton is the sommelier – and today the restaurant is listed in the Gault Millau guide (16/20 points and two toques) as well as regularly featuring among Austria’s 200 best restaurants.
Meanwhile, up in the village, the Boglerhof and Alpbacherhof hotels are both good for a smart dinner, while in Inneralpbach the Wiedersbergerhorn is the place to go, and is strong on locally-sourced ingredients and traditional Tirolean recipes.
If you’re staying in the Wildschonau, then the Gasthaus Thalmuhle is the place for a celebration meal – on the road between Auffach and Niederau. One of the oldest inns in the Wildschonau, it’s creaky, wood-panelled place, which is big on local flavours and serves an irresistible pork filet on toast with a chantarelle mushroom sauce. You’ll often find as many locals in there as tourists.
In Auffach, the Marius restaurant and bar has a good wine list and delicious home-made pasta, while in Niederau, Ferrari pizza is the place season-workers and ski instructors go to for a laid-back and chatty meal.
Nearby, the four-star Wastlhof has one of the best restaurants in town for more formal meals. Walk-ins are as welcome as hotel guests and the menu makes extensive use of local produce, such as apples from the owners’ own farm. One of their local specialities is a magnificent kaspressknodelsuppe – a beef consommé with cheese dumplings.
Where to Party in Ski Juwel
Niederau has the buzziest apres-ski scene – driven as much by the many Dutch and German ski instructors in the village’s two ski schools as it is by visiting skiers. You don’t have to look hard to find it, either – just head to the Schnappshutte. The Staffler Hotel has the best nightclub. “It’s like a school disco in there every night,” says a recent guest. One night a week they have an Elvis impersonator. At the weekends, many of the ski instructors jump in taxis down to the nightclubs in Worgl.
Careful what schnapps you order here, by the way. The best stuff comes from Siegried Kistl, who makes it in a beautiful copper still up at his farm, the Zwecklhof. He distils schnapps from every kind of fruit imaginable, but his Herzstück Williams, made from pears, is the most delicious – but at 42% alcohol by volume, it needs to be handled with care. You can buy it at the Wildschonauer farmshop at Oberau, or book a tasting up at his farm.
The schnapps to be wary of is the Wildschonau’s signature tipple, Krautinger, made from, er, turnips. “Drink too much of it and you’ll taste it every time you burp for the next two days,” says one British ski instructor in Niederau.
If you’re looking for less conventional night out then get a cab up to the Kellerwirt, just up the road in Oberau. The hotel dates back to the 12th century, and there are just two tables in the bar, but everyone seems ready for an interesting evening, and mix of guest from all over the world creates real social electricity. There’s a great selection of Austrian wines in the cellar, too.
In Auffach, the oval Gruttn Stadl is where everyone goes for a drink as the lifts shut. “It’s run by a local farming family,” says one reporter. “They have a big cow bell above the bar which they ring when a customer buys the staff a round of shots. On Thursdays they have live music, and after all the skiers have gone back to their hotels it becomes a locals’ bar, and very laid back.”
The alternative is to pop into the quieter bar in the Marius restaurant next door.
Alpbach isn’t a party town, but Joe’s Salettl, which is slopeside at Inneralpbach is a good place to toast a big day on the mountain. In town, the Jakober Bar at the Gasthof Jakober is a popular spot for both locals and visitors, and the Post Alm is a large, atmospheric place where the Alpbach Visitors Club members hang out every night). The Waschkuchl bar is also popular.
Also see on feature on summer in Alpbach.